“There’s a tremendous number of small businesses that have been able to get tremendous economic returns because all of a sudden their market is no longer a local market.”
Eric Schmidt, CEO of Google

CIM Accredited CentreThe eMarketing Centre of Excellence (EMCOE) is one of the largest deliverers of the Chartered Institute of Marketing’s eMarketing Award in the UK. Over the past 2 years around 100 organisations have attended our eMarketing course, many of them achieving their certificates and gaining valuable knowledge on how to improve their on-line presence.

Over the course of 4 days we will cover the following key areas of the CIM eMarketing Award syllabus: The Internet Today, eMarketing Mix, eModels, eBusiness, eCRM and eCustomers, SOSTAC Marketing Methodology and eMarketing Tactical Tools: SEO, Pay-per-click, email Marketing, Blogging, RSS, Podcasting, Web 2.0

The objective of the course is to give candidates a complete overview of Internet Marketing and to give them the tools they require to complete an eMarketing dissertation. We will also share with you a number of tips which have helped our clients achieve online success. The desired outcome of the course will be to show you how to:

  • Effectively research your customers, competitors and potential markets
  • Develop and implement a comprehensive eMarketing plan
  • Gain practical knowledge on eMarketing techniques and technologies
  • Review your business website against accepted ‘usability’ standards
  • Understand the online implications of the customer buying process
  • Maintain and enhance customer relations through internet technology

Take a look at what our clients have to say about us

Who Is the Course For?
The course is ideal for anyone working in marketing or Internet Marketing. To date we have had people from these diverse sectors: finance, software, education, government, support agencies, travel industry, on-line retailers, sports/activities, hotels, drinks, and many more.

In order to gain the eMarketing Award clients must complete an on-line test and an eMarketing dissertation, preferably on their own company. From a business perspective, the eMarketing Award allows companies to objectively look at their business and develop a short to middle-term strategy in terms of their on-line needs. On a personal level it offers participants the opportunity of gaining a professional certificate from the UK’s leading Marketing Organisation.

Dates
November: 8th, 9th, 15th and 16th
November/December: 29th, 30th, 6th and 7th - open to all.
January 24th, 25th, 31st & February 1st
February 21st, 22nd, 28th and 29th
April 3rd, 4th, 1oth,11th

Cost
The cost of undertaking the eMarketing Centre of Excellence Workshop is £595 +VAT and includes:

  • 4-day tuition at our CIM Accredited Centre
  • 1-Year Affiliate Membership (Studying) of the Chartered Institute of Marketing
  • Report session and test day

If you’re located in Neath, Port Talbot, you may qualify for the subsidised rate of £300 which we can offer businesses until May, 2008.

In-House Training
Should your business or organisation require, we can arrange to deliver our eMarketing courses at your company’s premises or at a venue of your choice. For more details and prices on this, please get in touch with us.

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