A key objective of our eMarketing Award and 1-day Workshops is to provide clients with both the knowledge and hands-on experience to be able to implement many eMarketing solutions themselves. Sometimes, though, clients don’t have the necessary time, budget or experience to carry these tasks out themselves; this is when they turn to us to help them manage and implement their eMarketing plans.

What Support Can We Offer Your Business?
We have been involved in the Internet since its inception and our skills cover all aspects of Internet Marketing. In most cases we are brought in to manage all aspects of the project from initial desktop research and setting of objectives through to Search Engine Marketing and the creation of eMail Marketing campaigns. Here’s an idea of the work that we have carried out with clients to date:

Creation of eMarketing Plans - In most cases clients will bring us in from the beginning and ask us to devise realistic and achievable Internet Marketing plans. Working with the client we will look at their business, the market and the competitive landscape and come up with a 6-month to 1-year Internet Marketing plan. This plan will highlight key objectives and identify the tactical tools require to achieve these objectives.

Project Management of Site Development - This is one area where clients often request our help. Our work in this area focuses on trying to create a site structure which will ensure that the client’s eMarketing objectives are achieved. We work with clients to create Site maps, Web Design Specifications, Graphic Design and Search Engine Marketing guidelines. In addition we help liaise between web developer and client - this is especially useful as most clients struglle to understand the ‘technical speak’ that tends to permeate most discussions!

Search Engine Marketing - Generally speaking, once you have identified a suitable site structure, it is then time to turn your attention to SEM. Our Search Marketing services will help you identify the most suitable content, page titles and links (inbound and internal) for your site. We have vast experience and success in helping drive traffic to client websites and convert them once there.

Business Blogs - Search Engines love blogs and business blogs are a wonderful way of driving new traffic and building community. We have created and advised numerous clients to develop their own business blogs. We will help you identify the right platform (TypePad, WordPress, Blogger) and then design and build a business blog that will be most appropriate to your target market. We also help you build community, embed video clips and, if you require, even support you in writing blog articles.

Google AdWords - Bill Gates said last year that “the future of advertising is the Internet.” Well, the biggest advertising platform on the Internet is Google AdWords. We will help you create an AdWords campaign, manage it using advanced tools and provide reports which will show you how successful your campaign has been.

Video Sharing and Podcasts - There has been a huge explosion in the use of video sharing sites like YouTube in the last year. Our clients have identified this trend and have started to create their own videos, which they can promote on YouTube and even embed on their own sites and blogs. Whether you want to create clips on team building days, advice on product assembly, a press release or interview, we can help you create the right clip.

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