[Google’s] advertising revenue in the UK is expected this year to surpass Channel 4’s anticipated 2006 take of £800m. Within 18 months, it is forecast to overtake ITV1, Britain’s leading commercial TV channel and the country’s biggest single recipient of advertising revenue
Financial Times

Google AdWords is one of the, if not the, most powerful advertising media in the world at this moment in time. And unlike traditional media, such as newspapers and television, Google AdWords is available to companies of all sizes and with all manner of budgets.

What Are Google AdWords?
google-adword.gifGoogle AdWords are the pay-per-click adverts (image, text or video) which are primarily found on the right-hand side of the search results of Google. They can also be found on its partner network and the wider network. An advertiser’s AdWords are displayed only when someone searching Google, or the other networks, types in certain keywords - they always appear under the words “sponsored links”. Unlike traditional banner advertising, and much online banner advertising, advertisers only get charged once an AdWord is clicked.

Why Are Google AdWords Important to Your Business?
Google AdWords actually help to level the playing field in terms of competition. They allow SME’s to quickly and easily create adverts which can pitch them head to head with their larger competitors. Admittedly the budgets of these organisations will be far higher but it is possible, by using the right techniques, to maximise your return on investment from Google AdWords. Here are some key features:

  • Google AdWord Campaigns can be created within minutes
  • You can create AdWords that are targeted to specific words
  • Google AdWords are not just used for sales but can help to raise brand awareness and enquiries
  • We have clients who have managed to use AdWords to reach new geographic markets, Ireland and Germany are examples
  • AdWords can be run to coincide with key times of the year - summer, Christmas or even sporting events
  • Advanced reporting means you can analyse the performance of ads, keywords and even sites in real time

More information
Our workshops are run in small groups (maximum of 6 people). This means that we can interact more with our clients and spend more time helping them to develop the best possible Google AdWord campaigns.

Dates
November, 14th 2007 (Completed)
November, 21st 2007 (Completed)
February, 6th 2008 (Completed)

Cost
Our 1-day workshop costs £149 +VAT. Please note: though you don’t need to use your credit/debit card on the day to set up your account, we would recommend you bring it in order to activate the account so the ads can be displayed live.

What To Do Next

Other 1-Day Workshops
Business Blogging
Google Day
Search Engine Optimisation

Accredited Courses
eMarketing Award